Briko wins the IF Design Award in Comunication and Brand Identity category

More than 30 years of history, now more explosive than ever.
The Briko volcano releases its entire power and thanks to the iF Award Design 2016 it achieves the edge of a renewal path based on strong values that represent the soul of the brand.


16.Feb.2016

More than 30 years of history, now more explosive than ever.
The Briko volcano releases its entire power and thanks to the iF Award Design 2016 it achieves the edge of a renewal path based on strong values that represent the soul of the brand: Briko is a passionate Scuderia, driven by Character Heads developing Speed Proven Iconic products for Freefighter demanding Cutting Edge performances.

"A work of 360 ° renewal which outlined new and strong guidelines able to create new iconic products and effective activities of the Communication and Marketing that are extremely importan at the international level".
Carlo Boroli, CEO Briko, Milano 3/2/2016

A large number of prizes is witness of this huge renewal work; in a very short period the new Briko philosophy brought amazing results for the Scuderia, able to gain International prizes both for the new product range and the new Brand identity.
4 ISPO Award gained till today: prized the Vulcano FIS 6.8 helmet, the Lava 7.6” goggle, the Vulcano FIS 6.8 JR helmet and the cycling jacket Goccia. The successes list doesn't stop and go on with an ISPO Gold Award gained by the glasses Shot Evoluzione, two releases on the ADI Design Index for the Vulcano FIS 6.8 and cycling jersey Infrarosso Seamless, two +x Award won by Shot Evoluzione glasses and Pomice cycling kit, winner also of the Red Dot Award 2015. Last, but not less important, the new Gass cycling helmet gained a special mention thanks to its iconic design during Cosmo Bike Tech Awards.
Also satisfaction in communication field where the new Briko website, emblematic image of the brand relaunch, gets the Interactive Key Award and the Mediastar prize.

About the iF Award
For over 60 years, the iF DESIGN AWARD has been recognized the world over as a label of design excellence. The iF logo is an internationally established symbol identifying outstanding achievements in design. The iF DESIGN AWARD is one of the worldwide leading design awards.

The award cerimony will take place on Frebuary 26th 2016 and will be hosted at the BMW museum in Munich (Germany).